Exploring the future of video with GenAI

Exploring the future of video with GenAI

28.08.2025

Imagine having an intelligent security assistant that thinks like you-making sense of everything it sees.

AI innovation is transforming security with systems that detect people and vehicles, alerting you to potential threats such as brandished guns or perimeter breaches. While edge-based AI excels at identifying critical events, it often lacks the context to explain why they occur-leaving the user to gather more details to fully comprehend the situation.

Enter IVA Pro Context, powered by generative artificial intelligence (GenAI). This solution uses cloud-based large language models (LLMs) to understand the context of what the camera sees-enhancing operational efficiency. It transcends basic object detection by functioning as an intelligent security assistant. Using simple prompts, it generates detailed descriptions of events or elements in a scene, much like a human operator. This ability to interpret complex environments allows for proactive responses, saving time and resources.

Customizable for any industry

IVA Pro Context is highly customizable to meet user needs. Prompts can be open-ended or specific, indicating what to monitor and providing context to any situation. Users can inquire whether any safety hazards are present, if an emergency vehicle has arrived on scene, or if a crowd has formed in an area. Imagine being able to identify blocked aisles in warehouses or retail stores, improper material handling at industrial sites, the readiness of runways at airports, vandalism, theft, or other safety risks. Timely alerts improve safety and efficiency by helping professionals identify and manage a wide range of risks before they intensify. GenAI-enabled solutions offer versatility for airports, schools and universities, factories, logistics centers, city traffic management, and more.

These insights are made possible through IVA Pro Context-bringing GenAI-powered intelligence to real-world scenarios.

Here are some examples of how GenAI-enabled video solutions provide a versatile platform for understanding context. They can discern between events needing immediate attention and less pressing notifications, supporting teams in working smarter and more productively.

Building security

Loitering detection is commonly used to alert security personnel to a potential risk. Video solutions that use GenAI supplement this with an additional layer that provides further insight into the risk. For example, it could inform that a person stopped briefly to tie their shoe, is actively spraying graffiti on an external wall, is attempting to break into a vehicle in the parking lot or appears hurt or in distress.

Each of these events would prompt a different response from the personnel responsible for the security and safety of a building. The shoe-tying would likely result in no response or simple scene monitoring, while graffiti spraying, or a vehicle break-in would prompt personnel to quickly go to the location or to contact local authorities. Similarly, the presence of an injured person would trigger those trained in emergency response to provide support. IVA Pro Context helps users quickly determine if something needs attention or if everything is normal. Understanding the context surrounding an alert provides the data needed to support informed decisions for a faster and more appropriate response.

Warehouse safety

IVA Pro Context can also support safety enhancement in warehouses. While edge-based video analytics can detect an idle object or person in an aisle, solutions using GenAI can provide additional information-such as alerting to an injured employee for a more immediate response. Using a reference image for comparison, the system can also watch for improperly stored pallets or materials or cluttered aisles that pose a tripping hazard or impede movement. Together, these solutions provide a comprehensive approach to safety and situational awareness.

Traffic incident detection

Smart cities can use IVA Pro Context to understand the causes of slow-moving or stopped traffic. While edge-based analytics can detect slow or stopped vehicles, solutions using GenAI can determine whether the congestion is the result of adverse weather conditions, a roadside vehicle fire, or a severe accident blocking lanes of traffic. Understanding the cause of the vehicle backup helps the traffic monitoring center dispatch the appropriate personnel to the scene to help alleviate the situation.

Integration into organizational processes

Seamlessly integrating into workflows, IVA Pro Context uses GenAI to trigger systems and suggest responses. Alerts to events, enhanced situational awareness, and suggested response protocols better equip users to mitigate risk and notify responsible personnel to address potential problems before they escalate. Users can understand unfolding events and quickly identify the best course of action-resulting in increased efficiency, streamlined decision-making, and reduced response times.

IVA Pro Context, powered by GenAI, is more than a technological advancement-it represents the next generation of AI-enabled video solutions that empower proactive responses and bring even greater value to users.